"Mandie has been a valuable partner for my coaching needs. I can always count on Mandie to provide innovative coaching methods to bring out my creativity and help me put my ideas into action.
Tara DeBruin
Question:
I want to set up my business in two areas of the world - how can I do that?
Answer:
In this case, the business owner travelled from Mexico to Canada regularly - and was buying some real estate in Mexico to set up her Reiki healing studio. She currenly had one in Canada that she wanted to maintain as well.
This poses several issues as it relates to keeping clients. A good marketing plan is needed in both areas to help this be a successful venture.
The solutins offered were
ensure you market in advance of arriving in one country or the other via emails and other marketing programs
offer customer appreciation and referral programs
book appointments well in advance
have auto-responer reminders for appointments
partner with other complimentary services to ekeep businesses opne 12 months of the year
In such a moble culture - traveling and spending time in each several different areas will pose special cahllenges. Good planning and incorporating partnerships into your vntures will alleviate 'down' time and lost revenue.
Question:
I am wondering if the niche market I chose is the right one? It seems like everyone is marketing to this market
Answer:
Marketing to a niche market can be very effective. You are able to concentrate your efforts in one area - and build a relationship with the market.
However, if everyone is marketing to the same niche market - now it becomes a question of how you set yourself apart in that market. Or, do youchoose another niche market?
Over the last several years trends and statistics report that the 'woman's market' is the market with all the money - and the buying power. It has also been reported that 80% of buying decisions are made or influenced by women. And so everyone flocks to market to that segment.
However - there are other market segments out there that are being ignored. We explored several ideas and niche markets with Deneen, and found one she is excited about working with. (And no one so far is really marketing to them!)
She will be forming an alliance with another industry that also markets to this segment - and they will have a blockbuster idea they can work with!
(Some details of this answer have been withheld at the request of the client.)
