"I believe that women need each other to connect with when they own their own business. I don’t mean to cry on each other’s shoulder either. Women can be amazing in business as they network..."
Carla Janzen
Question:
Can I learn to speak to increase my business?
Answer:
Giving a workshop or a keynote about what you do - or around a topic about your business, can build your credibility. It will position you as an expert in your field.
Speaking is not a difficult thing to do if you have a format to follow. In fact it can be quite easy - if you already have a good knowledge about what you are speaking about.
I never suggest 'writing' your entire keynote or address out long hand. Instead, talk about what you know and just have a logical order to it - making points you can refer to.
Please take a look under articles for the article entitiled "Creating a keynote to position yourself as an expert"
Question:
I am wondering if the niche market I chose is the right one? It seems like everyone is marketing to this market
Answer:
Marketing to a niche market can be very effective. You are able to concentrate your efforts in one area - and build a relationship with the market.
However, if everyone is marketing to the same niche market - now it becomes a question of how you set yourself apart in that market. Or, do youchoose another niche market?
Over the last several years trends and statistics report that the 'woman's market' is the market with all the money - and the buying power. It has also been reported that 80% of buying decisions are made or influenced by women. And so everyone flocks to market to that segment.
However - there are other market segments out there that are being ignored. We explored several ideas and niche markets with Deneen, and found one she is excited about working with. (And no one so far is really marketing to them!)
She will be forming an alliance with another industry that also markets to this segment - and they will have a blockbuster idea they can work with!
(Some details of this answer have been withheld at the request of the client.)
