| Question: |
Can I learn to speak to increase my business? |
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Giving a workshop or a keynote about what you do - or around a topic about your business, can build your credibility. It will position you as an expert in your field.
Speaking is not a difficult thing to do if you have a format to follow. In fact it can be quite easy - if you already have a good knowledge about what you are speaking about.
I never suggest 'writing' your entire keynote or address out long hand. Instead, talk about what you know and just have a logical order to it - making points you can refer to.
Please take a look under articles for the article entitiled "Creating a keynote to position yourself as an expert" |
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| Question: |
Get Organized! |
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Many businesses end up closing their doors becasue things that fall through the cracks - or a business owner just gets bogged down with disorganized paper work that causes confusion and wastes time.
Getting and staying organized can be easy if you just take the time ONCE to set things up right. Make sure your desk feels good and that yu like to work at it. Have lots of filing space and keep your desk clear. That way you will be happy to sit down and do paperwork when it needs to be done.
A cluttered space leads to a cluttered mind. Not to mention all the things you forget because they are under a pile somewhere! SO invest in your office - it is an important part of your business. |
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Question:
How do I get the media to pay attention to my business?
Answer:
The Media reports on 'News' or items of interest to the general public. They struggle from day to day to put good information or information the public shows interest in - into their media. However most media is not paid for by the purchaser but by the advertiser. So the more the media sells its prduct - the more they can charge for their advertising. It is in their interest to sell as many issues (or views) as possible and to do that they must give the public what it is looking for.
So - as a business owner if you can tie your product or service into a trend or a story that the media is already reporting - then they can expand by speaking with you. Keep in touch with trends and current events. When something is reported about your industry and you have more information - contact a reporter or issue a press release and offer them good information. They may not use your story this time - but they may keep it on file for the future.
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