Coaching Coach Sponsors

The right niche for me
" I met with Mandie on Thursday, March 13th for approximately 1 hour at the STAPLES parking lot near Chinook in Calgary and was extremely impressed with her in all ways! Her exceptional insi..."
Crystal Thunell

Founded in Toronto in 1991, The Business Depot Ltd. is Canada's largest supplier of office supplies, business machines, office furniture and business services for the small business and home office customer.

The company is an everyday low price retailer. The chain operates stores in all provinces across Canada under the banners STAPLES Business Depot and BUREAU EN GROS.

The company has over 13,500 employees serving customers through 300 office superstores, catalogue, and e-commerce. STAPLES Business Depot/BUREAU EN GROS is committed to making shopping easy by offering customers three ways to shop - online, by catalogue and in - store.

For store hours, locations and to obtain more information, visit www.staples.ca

Do you want to be a sponsor? Click here for more details.

Question:

How do I get the media to pay attention to my business?

Answer:

The Media reports on 'News' or items of interest to the general public. They struggle from day to day to put good information or information the public shows interest in - into their media. However most media is not paid for by the purchaser but by the advertiser. So the more the media sells its prduct - the more they can charge for their advertising. It is in their interest to sell as many issues (or views) as possible and to do that they must give the public what it is looking for.

So - as a business owner if you can tie your product or service into a trend or a story that the media is already reporting - then they can expand by speaking with you. Keep in touch with trends and current events. When something is reported about your industry and you have more information - contact a reporter or issue a press release and offer them good information. They may not use your story this time - but they may keep it on file for the future.

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