Testimonials
Mortgage Professional gets great information!
"One of the big things I got out of your information is the goal setting.  I have been told that over and over again and have never done that on paper.  I want that to be one of my prioriti..."
Connie Materno, AMP


Privacy Policy
What is Coaching Coach?

Sound advice from travelling 'guru'
--- By Lana Button, Special to the Post
Burlington Post Article Friday April 18th 2008.  Can also be found online http://www.burlingtonpost.com/news/business/article/169287
Relaxed confidence leads to business success
---Melissa Hancock

Cambridge Times April 10 2008

Free Biz Reality Check
---Cary Castagna
EDMONTON SUN covers STAPLES sponsored Coaching Coach tour
Live Help Video Help


Question:

How do I get the media to pay attention to my business?

Answer:

The Media reports on 'News' or items of interest to the general public.  They struggle from day to day to put good information or information the public shows interest in - into their media.  However most media is not paid for by the purchaser but by the advertiser.  So the more the media sells its prduct - the more they can charge for their advertising.  It is in their interest to sell as many issues (or views) as possible and to do that they must give the public what it is looking for.  

So - as a business owner if you can tie your product or service into a trend or a story that the media is already reporting - then they can expand by speaking with you.  Keep in touch with trends and current events.  When something is reported about your industry and you have more information - contact a reporter or issue a press release and offer them good information.  They may not use your story this time - but they may keep it on file for the future.


© Copyright 2008 Roaring Women Inc. All Rights reserved.
stardevelop.com Live Help Accept Decline Close