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Question:
How do I get the media to pay attention to my business?
Answer:
The Media reports on 'News' or items of interest to the general public. They struggle from day to day to put good information or information the public shows interest in - into their media. However most media is not paid for by the purchaser but by the advertiser. So the more the media sells its prduct - the more they can charge for their advertising. It is in their interest to sell as many issues (or views) as possible and to do that they must give the public what it is looking for.
So - as a business owner if you can tie your product or service into a trend or a story that the media is already reporting - then they can expand by speaking with you. Keep in touch with trends and current events. When something is reported about your industry and you have more information - contact a reporter or issue a press release and offer them good information. They may not use your story this time - but they may keep it on file for the future.
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