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Our next event is:

Event Name:	Roaring Women Winnipeg Connect Dinner Meeting

Location:	CanadInns Destination Centre Club, Regent Casino Hotel. Winnipeg, Manitoba

Description:	We don't mean to rush into Christmas, but let's get together and launch the season with the Roaring Women Christmas Connect Meeting. Imagine the sweet smells of cinnamon, holly berries and the aroma of fresh spruce and pine, mingling with good friends and colleagues. That is what warm memories of the season are made of. Take some time this year to gather with other business women and celebrate the success of another year in business. Browse the display tables and search for that special gift or just connect in a supportive social atmosphere with other like-minded women. Enjoy a wonderful meal and take the opportunity to share your success. Display tables for members are free (included in your membership). Guests may reserve a display table for $40.00 or $65.00 for 4 foot or 8 foot respectively. Limited tables available.

Date:	Wednesday, November 26 2008

Time:	5:30pm - 8:30 pm

Contact Name:	Mandie Crawford

Contact Phone:	1 888 726 3361

Contact Email:	admin@roaringwomen.com

Question:

I am wondering if the niche market I chose is the right one? It seems like everyone is marketing to this market

Answer:

Marketing to a niche market can be very effective. You are able to concentrate your efforts in one area - and build a relationship with the market.

However, if everyone is marketing to the same niche market - now it becomes a question of how you set yourself apart in that market. Or, do youchoose another niche market?

Over the last several years trends and statistics report that the 'woman's market' is the market with all the money - and the buying power. It has also been reported that 80% of buying decisions are made or influenced by women. And so everyone flocks to market to that segment.

However - there are other market segments out there that are being ignored. We explored several ideas and niche markets with Deneen, and found one she is excited about working with. (And no one so far is really marketing to them!)

She will be forming an alliance with another industry that also markets to this segment - and they will have a blockbuster idea they can work with!

(Some details of this answer have been withheld at the request of the client.)

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