| When Guerrilla Marketing fails |
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“Guerrilla marketing is overrated”, I heard him say to the colleague sitting next to me. The three of us were seated together in one row of an aircraft on a 90 minute journey.
I chuckled – understanding much more than he knew about marketing. We had boarded the plane several minutes earlier and I had noted that his bag had the logo of an eye wear franchise that I knew very little about. I had noticed one in my local neighborhood but had not yet scoped it out. |
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| Creating reality and putting it into practice |
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How often have you awaken, jumped out of bed and begun your workday before you have even really thought about it? Many of us live very busy lives – we work until we cannot think any more at night and we jump out of bed with a list of things that need to be done. We are on auto-pilot.
Being on auto-pilot really indicates that we already know where we are going and often we are just recreating the same journey and destination as we had yesterday, last week, last month or last year. We could compare it to the daily non-stop flight from Vancouver to Montreal. |
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| The Value of Connecting |
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“I am so tired of going to business meetings that turn into social event – they are a waste of time”.
Attending a networking event or business meeting is only as valuable as you make it. Many of us tire of attending events where we feel it turns into a social event – and we wonder at the value we receive by attending. Sure we may get a meal, or free drink or snacks – but let’s be realistic – it takes time out of our schedules and costs money too. |
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Question:
I want to set up my business in two areas of the world - how can I do that?
Answer:
In this case, the business owner travelled from Mexico to Canada regularly - and was buying some real estate in Mexico to set up her Reiki healing studio. She currenly had one in Canada that she wanted to maintain as well.
This poses several issues as it relates to keeping clients. A good marketing plan is needed in both areas to help this be a successful venture.
The solutins offered were
- ensure you market in advance of arriving in one country or the other via emails and other marketing programs
- offer customer appreciation and referral programs
- book appointments well in advance
- have auto-responer reminders for appointments
- partner with other complimentary services to ekeep businesses opne 12 months of the year
In such a moble culture - traveling and spending time in each several different areas will pose special cahllenges. Good planning and incorporating partnerships into your vntures will alleviate 'down' time and lost revenue.
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