| When Guerrilla Marketing fails |
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“Guerrilla marketing is overrated”, I heard him say to the colleague sitting next to me. The three of us were seated together in one row of an aircraft on a 90 minute journey.
I chuckled – understanding much more than he knew about marketing. We had boarded the plane several minutes earlier and I had noted that his bag had the logo of an eye wear franchise that I knew very little about. I had noticed one in my local neighborhood but had not yet scoped it out. |
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| Creating reality and putting it into practice |
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How often have you awaken, jumped out of bed and begun your workday before you have even really thought about it? Many of us live very busy lives – we work until we cannot think any more at night and we jump out of bed with a list of things that need to be done. We are on auto-pilot.
Being on auto-pilot really indicates that we already know where we are going and often we are just recreating the same journey and destination as we had yesterday, last week, last month or last year. We could compare it to the daily non-stop flight from Vancouver to Montreal. |
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| The Value of Connecting |
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“I am so tired of going to business meetings that turn into social event – they are a waste of time”.
Attending a networking event or business meeting is only as valuable as you make it. Many of us tire of attending events where we feel it turns into a social event – and we wonder at the value we receive by attending. Sure we may get a meal, or free drink or snacks – but let’s be realistic – it takes time out of our schedules and costs money too. |
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Question:
How do I build a team?
Answer:
All businesses as they grow require that you build a team of dedicated and talented people around you. The best way to do that is to first work on your own personal development.
Learning about what makes you tick and what makes others tick can help you to become a very good manager. I highly recommend that you become trained in personality styles and learn to identiify what drives people and what interests them.
In addition becoming the best you can be and working on your own self development makes you a better person - and people will want to work with you. "How to win friends and influence people" by Dale Carnegie is still a great book and I try to read it once a year.
Good leaders attract good team mates and so that should be your goal!
Finally - write down just what you want from a team - what kind of people you want to work with and what their jobs will be. This will help you to visualize and to see who they will be - and this will assist you in atrtacting them. This also will help you to identify the right people when they present themselves to you.
SPECIAL NOTE for direct sales and MLM industries.
When you are building a tema - be sure to have an application process for your team members. Do not just take anyone. They may very well become clients or distributors in your business - but be selective about your team.
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